• Digital Marketing Manager

    Job Locations US-WA-Vancouver
    # of Openings
    1
    Category
    Marketing
  • Overview

    In 2007, in a rental apartment in Columbus, Ohio DiscoverOrg had the vision of building the world’s foremost sales enablement tool. To get there our CEO Henry Schuck and co-founder maxed out their credit cards and borrowed every dime they could find. By 2012, DiscoverOrg had grown to 35 employees and $5 million of revenue. Since then, we’ve taken funding from Global Private Equity firms like TA Associates and The Carlyle Group, and grown to over $150M+ in annualized revenue. However, we’ve been careful not to lose the culture that has made us strong. We’re lean, we’re nimble, we’re passionate and we’re changing the lives of salespeople and business development representatives all over the world. We make mistakes, we are humble, and we are data driven.

     

    The Digital Marketing Manager will be responsible for accelerating inbound lead generation through our website. This includes overseeing tactics for increased traffic and conversions though SEO (on-site, off-site, technical, and video), website optimization, and new methods of traffic acquisition. The candidate must have a proven track record for driving growth in inbound leads with high conversion rates and revenue attribution. He or she must be a highly self-motivated professional who works well within a fast-paced environment.

    Responsibilities

    Job Duties and Responsibilities:

    • Provide direction and project management for the implementation of SEO strategy for the website and blog to increase traffic and conversions
    • Identify and implement growth strategies to increase lead and revenue generation from digital channels
    • Provide direction and analysis of digital marketing programs
    • Collaborate with internal associates to further develop, evaluate, and optimize PPC and display advertising campaigns
    • Brainstorm new and creative growth strategies for digital marketing programs

     

     

    Qualifications

    Required Skills:

    • Proven success driving growth for inbound lead channels and growth for marketing-sourced revenue
    • 3-5 years of experience working in digital marketing role or equivalent
    • Demonstrable success leading and managing SEO campaigns. Video SEO a strong plus.
    • In-depth understanding and experience with Google Analytics, Search Console, and Tag Manager
    • Proven success driving traffic to website and increasing visitor conversions
    • Exceptional knowledge of SEO and SEM tools and best practices
    • Strong knowledge of HTML and CSS
    • Excellent organizational skills and project management expertise
    • Excellent written and oral communication skills
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
    • Ability to prioritize, multi-task and thrive in a fast-paced environment; initiative to drive change
    • Strong analytical skills and data-driven thinking; ability to use data and insights to drive future business decisions
    • Up-to-date with the latest trends and best practices in online marketing and measurement
    • Experience with the following tools preferred: Adobe Creative Suite, Wordpress, Asana, ScreamingFrog, Flashbulb, SEMrush, Marketo, Salesforce, Google Data Studio, Google Analytics, Google Tag Manager, FunnelEnvy, and OptinMonster.
    • BA/BS degree in marketing or related field, or equivalent work experience

    Benefits

    We offer an attractive benefits plan with health benefits that include three medical coverage options, vision and dental coverage – HSA, FSA, 401(k) with employer match, paid parental leave, paid time off, and paid sick leave.

     

    Why You Should Join DiscoverOrg:

      • An 8-time honoree of the Inc. 5000 fastest growing private companies
      • Software Industry (SIIA) 2017 Growth Company of the Year
      • A three time recipient of the Deloitte Fast 500 award
      • Was named the 2017 Growth Company of the Year at the Oregon Technology Awards
      • Is the industry bellwether with award-winning products
      • Supported by an award-winning Learning and Development team
      • Is led by an EY Entrepreneur of the Year finalist
      • Has an impressive 4.6 star rating on Glassdoor
      • Is honored to be a 2017 Fortune Magazine Best Workplaces, and
      • Finally, is recognized as a 2017 Inc. Magazine Top 50 Best Workplaces

     

    DiscoverOrg is an Equal Employment Opportunity (EEO) employer. We are committed to promoting a diverse and inclusive work environment. Our policy on equal opportunity and anti-discrimination applies to all terms and conditions of employment.

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